I created a 21-day email automation for the language learning brand Yabla. My research says that well-written welcome series can lead to significantly higher open rates and future engagement (of 10%+) throughout the lifetime of the subscription.

This is Day 1 of the 21-day series, intended to showcase all of Yabla’s many (and occasionally hard-to-grasp) tools and services.

Salut! 

 Bienvenue chez Yabla — and merci mille fois for subscribing to the Yabla French newsletter. Whether you're learning French for the first time, brushing up on old skills, or looking to maintain your level of fluency, you're in the right place. 

Yabla is an incredibly powerful tool — one used by the U.S. State Department, major universities, and global companies to prepare their employees for life in France and other francophone countries. It can take a minute, though, to understand how everything works. Over the next 21 days, we'll walk you through Yabla's super-fun videos and games. Stick with it, and you will speak and understand French better than you do today — and be that much closer to fully fluent. 

Today, try out this video featuring Yabla correspondent Patricia, on how France got its name. [Proprietary video plays here]

We'll go through all the games in the coming days, but today, we'd suggest trying out Multiple Choice. (If you can't find it, look for the orange Games button, and then select Multiple Choice.) Try it out! It'll test your ability to match the word Patricia says with a bunch of different options. Choose well, and you'll earn a gold medal! 

If you're ready to subscribe to the full version of Yabla, your first 15 days are free for new users! You'll earn access to all of Yabla's thousands of French videos, plus save your scores and earn place on the leaderboard. Try it here. 

It's the most fun way to learn French. Give it a shot! And let us know what you think by replying to this email.

À demain! 
Yabla